We reached out to Jessica in mid-2023 with an offer to revamp her website. Since she had been considering a change for a while, she decided to 'take the risk' with us.
Before the redesign, Jessica and her StoneStyle studio primarily relied on referrals, which limited her business growth. After the website overhaul, where we optimized the design and added clear calls to action, her visitors began actively leaving their contact information. As a result, Jessica was able to triple the number of leads and double the number of clients within just a few months.
The improved user experience not only increased engagement but also allowed Jessica to expand her services and scale her business more efficiently. She now has a steady stream of leads coming in through her website, giving her the confidence to plan for future growth, including the launch of new products and services that she had previously only dreamed about."
This added context helps paint a fuller picture of the transformation and the strategic benefits of the changes made to her website.
Since the studio didn’t have a website, we took on the task of creating not only the design but also the content, specifically tailored to be impactful for search engines. Our goal was twofold: to boost the number of organic visitors and to convert those visitors into high-quality leads who would leave their contact information. We implemented SEO best practices, including keyword optimization, engaging copy, and clear calls to action that guided visitors seamlessly through the site.
The outcome was remarkable—the number of leads increased so significantly that during certain periods, the studio now has to put people on a waitlist for 3-6 months. This transformation not only elevated the studio’s online presence but also allowed them to better manage client intake and focus on delivering higher-quality service. The studio now operates more efficiently, with a steady stream of qualified leads without the need for paid advertising.
Additionally, the streamlined website design reflects the brand’s identity, enhancing trust and credibility with potential clients. The intuitive layout ensures that visitors have a positive experience, easily finding the information they need, which further encourages them to engage with the business. The success of this project highlights the impact of a well-crafted website and targeted content strategy in driving real business results.
This version provides a more complete narrative of the process, impact, and strategic value of the work done for the studio.
LEADZILLA 2023